Digital Analyst

Digital Media - Virginia Beach, VA

The Christian Broadcasting Network (CBN) is seeking an experienced Digital Analyst responsible for tracking and analyzing CBN’s web properties, e-mails, social media, mobile apps, digital video and audio delivery. This role requires strong working knowledge of Web Analytics (strategy, requirements, implementation, validation, reporting) preferably with the Omniture platform. The ability to communicate clearly and effectively with technical and non-technical team members is a must. Search Engine Marketing / Optimization experience is also ideal.

The successful candidate will have the following qualifications:

  • 3+ years of experience in Web Analytics core competencies
  • 2+ years of experience in SEM/SEO core competencies
  • Strong knowledge of Adobe Analytics, Google Analytics, Google AdWords and Facebook Insights. Adobe Test and Target preferred
  • Strong knowledge of Microsoft Excel required
  • Certified Google Advertising Professional preferable
  • Demonstrated organizational skills follow through and detail orientation
  • Excellent writing, communications and interpersonal skills
  • Strong analytical mindset
  • Interest in and the knowledge of the convergence of Online Digital Media and Broadcast Television a plus
  • BA/BS in marketing, business or a related field, MBA a plus