Digital Analyst

Digital Media - Virginia Beach, VA

The Christian Broadcasting Network (CBN) is seeking an experienced Digital Analyst responsible for tracking and analyzing CBN’s web properties, e-mails, social media, mobile apps, digital video and audio delivery. This role requires strong working knowledge of Web Analytics (strategy, requirements, implementation, validation, reporting) preferably with the Omniture/Adobe Marketing Cloud platform. The ability to communicate clearly and effectively with technical and non-technical team members is a must. Search Engine Marketing / Optimization experience is also ideal.

The successful candidate will have the following qualifications:

  • 3+ years of experience in Web Analytics core competencies
  • 2+ years of experience in SEM/SEO core competencies
  • Strong knowledge of Adobe Analytics, Google Analytics, Google AdWords and Facebook Insights. Adobe Test and Target preferred
  • Strong knowledge of Microsoft Excel required
  • Certified Google Advertising Professional preferable
  • Demonstrated organizational skills follow through and detail orientation
  • Excellent writing, communications and interpersonal skills
  • Strong analytical mindset
  • Interest in and the knowledge of the convergence of Online Digital Media and Broadcast Television a plus
  • BA/BS in marketing, business or a related field, MBA a plus