Will Rick Perry's Shout Out To Evangelicals Work?

There’s good news and bad news with Rick Perry’s latest campaign ad (watch below) that clearly targets evangelicals with his talk of his Christian faith.

The good news is that an ad like that will resonate with evangelicals because it comes across as sincere and authentic. Plus, Perry has the credibility to deliver it. He has always worn his faith on his sleeve.

But here’s the bad news: He’s been pretty badly stereotyped and the train may have left the station with Perry. In other words, his poor debate performances and verbal gaffes may be too much for voters to get past…even evangelicals.