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Christian Living

ChurchWatch 12/12/07

MTV Airing 'UNREAL' Gospel Campaign

One of the most innovative Internet and media evangelistic groups on the scene today is NeedHim, led by my friend Drew Dickens. Created to help ministries effectively respond to people seeking answers about the Bible and Christianity, NeedHim has grown to be a creative and effective outreach, leading the way in evangelistic initiatives.

Asking the questions, "How do we reach an iPod, MTV, YouTube generation with God's message of hope?" and "How do we stay true to biblical wisdom and still relate to people wrapped up in an un-Godly world?" NeedHim has launched a campaign to bring the Gospel to the youth of America.

NeedHim Ministries has met the challenge with a series of video spots that take the "etched in stone" Commandments of God and put them in the reality of our troubled world.

"Some will call the TV spots edgy. Others will be startled at the graphics. And many will relate to the feelings and emotions the spots address. For those who know the distortion and despair of our culture today, the message of the UNREAL spots is hope. As the characters remind the viewer ...through Jesus, I am real again," said Dickens, NeedHim Ministries' Executive Director.

Click here to see or download the UNREAL commercials from NeedHim

MTV and other media outlets are airing the series of ten television "commercials" based on the Ten Commandments. The spots will air in a national four-week campaign through the DISH Network and reach as many as 1.5 million viewers in the coveted 18-34 year-old market. The NRB Network, broadcast on Direct TV, began airing the series this week. The spots are also available to the public on YouTube (search 888-NEEDHIM).

Here's what others are saying about the NeedHim UNREAL campaign ...

• AWESOME ... they brought us to tears. - Kat Vazquez, Revolution TV
• Thank you, NEED HIM Ministry, for venturing out into challenging waters with the only true message of hope for troubled people in a troubled world...Jesus. - Ronald L. Harris, Chairman, National Religious Broadcasters
• Very strong ... gripping to watch. - Wes Ward, Revive Our Hearts Ministry
• Wow! Fantastic! I applaud you for using this medium to communicate the Gospel. The message is very clear ... non-church language to capture sin and eternal separation from God. - Wayne Pederson, President, Moody Broadcasting
• Poignant and full of power! Without a doubt, many lives will be touched. - Dede Hayes, Director of Broadcast Services, Cornerstone Television
• NeedHim is a pioneer in using digital methods to reach folks who sense a spiritual void in their life, but are not traveling in the timeworn traditional face-to- face venues. - Allan H. Beeber, Campus Crusade for Christ International

NeedHim Ministries began in 1996 as a partnership with the Billy Graham Evangelistic Association, Campus Crusade for Christ, Moody Bible, and several other evangelical ministries. NeedHim Ministries was created to provide an evangelism response strategy to enable anyone to speak live with a trained volunteer about how to begin a personal relationship with Jesus Christ.

Today, more than 1,200 radio and television stations, billboards, and newspapers across the United States promote the special call-in number (888-NeedHIM) and Web site, needhim.org.

NeedHim is a partner with CBN and other ministries in the Internet Evangelism Coalition.

Click here to see or download the UNREAL commercials from NeedHim

More from NeedHim.org

More on Internet Evangelism

Internet Evangelism Day 

The Internet Evangelism Coalition

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