All eyes were on Prescott Sunday night to see if he would deliver a win against the Tampa Bay Buckaneers' five game winning streak.
Prescott is no stranger to adversity. Just a few years ago his mother died from cancer.
Sunday night, Prescott was committed to pulling out a win against all odds, and honor his late mother with teammate Ezekiel Elliot in the process.
With just yards between him and a touchdown, Prescott passed the ball off to running back Ezekiel Elliot in an effort to rush the endzone.
Eliliot charged the end zone, scoring another coveted touchdown for the Cowboys. But he didn't stop there.
Elliot ran through the end zone and jumped into the Salvation Army pot in celebration, to help send a message of love and giving this holiday season. Elliot did more than just jump in the Salvation Army pot, he threw his own donation in there, too.
While many applaud the move, it did not come without some push-back. The Cowboys were hit with a 15-yard penalty and threatened Elliot with a fine.
"He should not have done it," Dallas head coach Jason Garrett told NBC at halftime.
However, the league decided not to fine Elliot, recognizing it as a display of generosity.
ESPN analyst Darren Rovell called the stunt a ploy for money.
Not subtle. Salvation Army using Elliott now to ask for your money. https://t.co/KRj49Y08t6
— Darren Rovell (@darrenrovell) December 19, 2016
The Salvation Army Twiiter page responded saying: "Our goal is to serve 58 million meals in the U.S. this year. No time to be subtle."
@darrenrovell Our goal is to serve 58 million meals in the U.S. this year. No time to be subtle.
— Salvation Army USA (@SalvationArmyUS) December 19, 2016
The Salvation Army says it was a display that is paying off.
The nonprofit says it has seen a 61 percent increase in donations after Sunday's game.
"We've seen an $80,000 increase in digital donation since the touchdown versus this time last week," Salvation Army Lt. Col. Ron Busroe told CNBC. "We had no indication whatsoever anything like that was going to happen. We were very surprised and pleased."
Many donations are coming in at $21 each, the number of Elliot's jersey.