'Laundry Love' Washes Clothes for Calif. Homeless

A laundry washing movement for the less fortunate has grown from a local southern California church to more than 100 locations across the country.
    
The initiative called Laundry Love helps people who are struggling financially by washing their clothes for free.
    
Laundry Love partners with local laundromats in cleaning the clothes of those living in shelters, motels, cars, garages and on the streets.
    
The laundry project was started after it's director Greg Russinger asked a homeless man how the church could make his life better.
    
Russinger said the man's response was honest and practical.

"He just kind of shared with us his life and we in time just asked him what would it look like for us to come alongside you and he thought about it and his response to us was just a very simple, simple statement and yet in its simplicity it really interrupted us. He just said if I had clean clothes I think people would treat me as a human being," explained Russinger.  

Experts say Laundry Love has grown because it's a simple way to give something necessary to people who don't have the means to do it themselves.