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TIME-LIFE Kicks Off Re-Launch with Bible Guidebook

09-08-2014
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The iconic TIME-LIFE books brand is being revived, with the company kicking off its re-launch with a broad new book about the Bible.

Everything You Need to Know About the Bible is being released Tuesday, May 13. The paperback is very visual, packed with classic art, charts, maps, and features like "Verses to Know."

It focuses on the Bible's essential history, characters, and messages while exploring how and why it was written.

For the first time ever, the brand will be sold in retail stores rather than direct mail.

"The TIME-LIFE brand resonates with multiple generations and we wanted to create new titles that future generations could embrace as well," Stephen Koepp, editorial director of TIME-LIFE books, said.

"With our focus on epic events and absorbing subjects, we're helping TIME-LIFE Books fans visualize and understand great moments in history that have an enduring impact on us," he added.

*TIME-LIFE Editorial Director Stephen Koepp talked more about the new illustrated Bible guide, on CBN News Today, May 13.

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