Digital Marketing Specialist

Marketing  – Virginia Beach, VA

The Digital Marketing Specialist will increase awareness for CBN News and expand audience viewership through multi-channel digital (and offline) strategies. This position will be responsible for the day-to-day management of digital, social, radio/tv, print and direct mail campaigns, news search engine optimization (SEO), content distribution, affiliate partnerships, marketing analysis and campaign performance reporting.

The ideal candidate will have the following qualifications:

• 1-3 years’ experience in digital marketing
• Experience managing digital campaigns (PPC - Google / Microsoft Ads, Social – Facebook, Instagram, Twitter, Youtube, etc)
• Working knowledge of Google or Adobe Analytics reporting or related analytics tool
• Data-driven critical thinker with high proficiency in spreadsheets combined with strong analytical skills and accuracy
• Knowledge of SEO and video optimization for news or broadcast media, a plus
• Prior experience in media relations, a plus
• Strong project management and organizational skills with keen attention to detail
• Strong interpersonal skills with ability to establish professional rapport with all levels of CBN staff and external partners/vendors
• Flexible with ability to work well under pressure and consistently meet deadlines
• Self-starter with ability to work independently, remain eager to learn, and collaborate as an effective member of a team
• Bachelor's degree in Marketing, Business, Communications or related field desirable