Digital Marketing Specialist

Integrated Media - Virginia Beach, VA

Operation Blessing (OB) has an exciting opportunity for a Digital Marketing Specialist to use their passion for online marketing technology to help people in need. You will increase online awareness for OB and extend fundraising efforts through multi-channel digital campaigns.

The Digital Marketing Specialist will report to the Director of Online Marketing and work closely with the Integrated Media team. You will be responsible for the day-to-day management of digital and social campaigns, search engine optimization, content analysis and campaign performance reporting.

The successful candidate will have the following qualifications:

• Bachelor's degree in Marketing, Business or any quantitative field; equivalent professional experience in digital marketing will be considered
• 1-3 years of experience in digital marketing with emphasis in online advertising
• Experience managing Google Ads and/or Bing Ads; Google ads certification a plus
• Experience managing Facebook ads; Business Ads Manager experience a plus
• Working knowledge of Google or Adobe Analytics reporting or related analytics tools a plus
• Work knowledge of SEO and YouTube video optimization a plus
• Data-driven critical thinker with high proficiency in Excel combined with strong analytical skills and accuracy
• Working knowledge of data visualization tools Visual Studio, Tableau, Power BI, or similar software
• Proficient in MS Office, particularly Excel, with ability to learn new software
• Strong project management and organizational skills with keen attention to detail
• Excellent oral and written communication skills
• Flexible with ability to work well under pressure and consistently meet deadlines
• Strong interpersonal skills with ability to establish professional rapport with all levels of CBN staff and outside public
• Self-starter with ability to work independently, remain eager to learn, and collaborate as an effective member of a team