SodaStream Hires Jews, Bedouins for Southern Plant
JERUSALEM, Israel – SodaStream recently hired 300 new employees for its factory in southern Israel, a third of whom hail from nearby Bedouin city of Rahat.
Until last year, the company's main factory was in Mishor Adumim, just outside Jerusalem. But an international campaign led by the Boycott, Divestment and Sanctions (BDS) movement targeting the facility and falsely accusing SodaStream of discriminating against its Arab workers, led to the decision to relocate to the Negev.
Five hundred of the factory's 1,300 workers in Mishor Adumim were Palestinians working side by side with Israeli Jews. Most of them lost their jobs when the factory closed.
SodaStream CEO David Birnbaum told CBN News at the time the BDS movement hurts the people it claims to be helping.
"We want to make it with our Palestinian brothers side by side with Jew," Birnbaum said at the time. "And every day we're proving that peace can happen and peace will happen in the Middle East."
