700 Club CBN Shows

The 700 Club

Phil Cooke on Maximizing Your Influence

The Language of Our Culture

The digital revolution has changed the way we share the gospel, Phil says, as he exhorts us to adjust our thinking on how the culture receives content. “The largest country on the planet is Facebook,” he quips. Phil points out that pastors have seminary training, but most do not have digital media training and are often intimidated by it. “One of the most frustrating issues I see out there among churches and ministries is leaders who are afraid to explore these communication platforms because they simply don’t understand how they work,” Phil says. He has a passion to help leaders communicate in today’s digital world and become confident. “Insecure leaders rarely take risks, even when those risks could have enormous benefits. And in my opinion, rarely has there been a more important time in history to take risks for the sake of the gospel.”

Phil says many Christian leaders are afraid that if they live stream their services, their in-person attendance will decrease. However, he’s worked with a number of pastors who found that wasn’t the case. One church, for example, has attendance of seven hundred people, while their live stream audience has grown to ten thousand. 

Our digital culture has a language of its own, and Phil points out that it’s used to great effect by many secular organizations. “They are part of a contemporary cultural conversation that has left much of the Church behind. But what if the majority of pastors and leaders of our 384,000 churches could learn how to speak that language?What if every church in America had a voice sharing the gospel to their communities via social media, short videos, websites, television, and publishing? What if they understood the demographic changes so well, they could immediately adapt their message to a shifting culture?” In his book, "Maximize Your Inflence," Phil provides many ideas for effective digital media usage such as branding, speaking to a digital generation, websites, social media, streaming, fundraising, even handling a public relations crisis.

The Pandemic and Digital Media

Citing a Lifeway Research report, Phil says that before the pandemic, 41% of churches had never offered any worship services or other resources online at all. Of course, that changed dramatically as churches started responding to lockdowns. Having studied hundreds of live stream worship services in the months since the pandemic began, Phil noted that most churches simply duplicated what went on in the building. He says ministries need to change things up for a live stream service, starting by considering the online audience as important as the one in the sanctuary. For example, talking directly to the live stream audience is also key to making them feel a part of the experience, he believes, as well as encouraging their participation in worship, learning, and giving. Other keys to an effective live stream that Phil offers are:  

  1. Making it easy to find on the church’s home page
  2. Giving early viewers something to watch before the service starts, such as announcements or a prayer time
  3. When the service begins, have the pastor extend a greeting to the live stream audience specifically
  4. If possible, use graphics for Scripture or sermon points
  5. Use a proven platform for the live stream, such as Church Online Platform 

Mentioned in the Video

Guest Info



Right-click on a link below and choose "Save link as..." to save the file

High Definition - MP4
High Quality - MP4
Low Bandwidth - MP4

Full Episodes

Celebrate Thanksgiving with The 700 Club. See the “most precious” cargo aboard the Mayflower. Go behind the scenes of a unique Macy’s Day Parade....

He’s one of Forbes’ “30 Under 30” and co-founder of one of Silicon Valley’s “Most Innovative Companies.” An entrepreneur gets a free lesson in...

It was love at first sight, but he had a wandering eye. After four affairs and two suicide attempts, why did she give him one last chance? Find out...

Ten years of pain and one amputee is fed up! See his breaking point and miraculous breakthrough on today’s 700 Club.


One family refuses to give up on a hopeless addict. Plus, prayer enables a sidelined mom to return to her active life as wife, mother, teacher and...

Singing trio Point of Grace share news about their upcoming holiday Concert, “A Point of Grace Christmas.” Plus, retired school busses are being...